Esraa Mashady
All work

Logo and visual identity

Al Motaheda

An M drawn inside a tyre tread, for a car store in Beni Suef.

Year
2025
Client
Automotive store, Beni Suef
Work
Logo, colour, stationery
The Al Motaheda mark, a white M built from tyre tread, over a dark blue car showroom.

The client

Al Motaheda is an automotive store in Beni Suef, Egypt, selling cars and car accessories.

The idea

The mark is the letter M, the first letter of Al Motaheda, built inside a tyre tread pattern. It belongs to the car world at first glance.

The colours

Blue, grey and black tones, chosen for trust, reliability and professionalism.

The aim

A clear, modern mark people remember, made for the local car market and still contemporary.

Colours

  • #00568E
  • #8AA2AA
  • #000000
  • #FFFFFF
Concept slide: a tyre tread pattern next to the text explaining the idea.
The mark on its construction grid, beside the four brand colours.
Four versions of the mark in blue, grey, black and white.
Business cards and an envelope in blue and white.
The logo on a shopfront and on a white envelope.
Round badges with the mark, and a flag on a tall building.
A keyring and a mug with the Al Motaheda mark.

See it on Behance

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