Esraa Mashady

Graphic designer, Cairo

Esraa Mashady

Visual identity, branding, editorial and advertising design, with a Fine Arts hand behind every line.

Scroll to see the work
  • Brand design
  • Logo design
  • Packaging design
  • Print design
  • Social media design
  • Illustration
  • Visual design

Selected work

Three identities, each built around one clear idea.

Cosmetics brand identity, 2026

Leafera

A cosmetics brand where a woman’s face and a leaf share one line.

See the project: Leafera
The Leafera mark, a woman’s face drawn in one line beside a dark green leaf, over pink blossoms.
The logo on pink, sage and light pink grounds, above the four brand colours.
A green tote bag in a wheat field, next to pink and white tubes with the Leafera mark.
A pink tube on pink fabric and a white shopping bag among green leaves.

App identity and social media, 2025

PinPoint

Social media for a map app, with one post that borrows from a 1923 Bauhaus poster.

See the project: PinPoint
A Bauhaus-style PinPoint post: a navy and red pin shape with Arabic type set along curves on cream.
A navy post with the PinPoint name repeated in a spiral around a man dancing with headphones.
A hand holding a phone with the PinPoint app, on navy with a red Arabic headline.
A red car driving along a curved road over a map, with an Arabic headline.

Logo marks

Marks for a logistics company, a fashion label and a real estate brand, with the sketches that led to them.

See all logos
Global Solution Logistics wordmark beside two chain links forming a double arrow, on navy.
The Obour Land mark: a red and black figure above the Arabic name.
The United Fashion dragon in red and orange inside a circle, embossed on paper.
Construction sketch: the dragon drawn over a web of overlapping circles.
A Fursa option with a purple outline of a house.
A Fursa option with a house roof and a green swoosh.
A Fursa option where the letters form a building with a green roof.
The GSL logo as a lit sign above an entrance.

Drawing

The drawing comes first. Ink sketches from INKtober, portraits, a poster, a book cover and printed scarves.

See all drawings
Ink drawing of two fish curling around each other, black lines with red patterns.
A woman in a hijab drawn over a large tooth, in black, white and red.
Two figures in an embrace, drawn in blue and gold ink washes.
Book cover for مهرجان الزهور: a large drawn flower on pale blue, with the title in red.
A detective in a patterned coat and scarf on deep blue, with “221B” at the top.
A squirrel on a branch framed by an open red mouth and teeth.
Mohamed Ali Clay poster: the boxer in black and white over a yellow circle, with 1942 to 2016.
Four hands in black and red patterns meeting in the middle, with Arabic words.
A figure in a patterned trench coat with red razor blades across the face.
A minimal face with red lips, green eyes and a green braid.
A woman seen from behind, her black curly hair against a blue shape.
A scarf with soft painted flowers draped on a mannequin, with “Scarf design”.

About

I’m a graphic designer and artist in Cairo, with a Fine Arts background and more than five years of freelance work.

I turn ideas into visuals people remember, through branding, visual identity, social media content and illustration. I bring an artist’s eye and a designer’s reasoning to the same piece, so the work looks strong and has a reason behind it.

I keep learning, I’m training in digital media production, and I’m open to collaborations and new projects.

What I do
  • Brand design
  • Logo design
  • Packaging design
  • Print design
  • Social media design
  • Illustration
  • Visual design
Tools
  • Adobe Illustrator
  • Adobe Photoshop
  • Drawing
  • Wacom tablet
Education
Faculty of Fine Arts