App identity and social media

PinPoint

Social media for a map app, with one post that borrows from a 1923 Bauhaus poster.

Year: 2025
Product: Location-based app
Work: Campaign posts, app visuals

A Bauhaus-style PinPoint post: a navy and red pin shape with Arabic type set along curves on cream.

The app

PinPoint is a location-based app that helps people quickly find nearby pharmacies, shops, hospitals, restaurants, cafés and other essential services.

The direction

Clarity, speed and trust, because the app’s whole job is to guide people accurately to what they need. Bold composition, type that seems to move, and a clear hierarchy.

The colours

Blue for trust and navigation, red for key points and calls to action, grey for clarity and balance, and salmon for warmth and a human touch.

The Bauhaus post

One post reworks Joost Schmidt’s poster for the 1923 Bauhaus exhibition in Weimar: geometric abstraction, bold type and balance, carried into a modern app campaign. Inspired by Bauhaus, reimagined for today.

Colours

#202447
#E0242F
#A9AAAA
#F8E2BD

A navy post with the PinPoint name repeated in a spiral around a man dancing with headphones.

A hand holding a phone with the PinPoint app, on navy with a red Arabic headline.

A red car driving along a curved road over a map, with an Arabic headline.

A smiling man looking at his phone on navy, with an Arabic headline repeated in fading lines.

Phones lying diagonally on red, each showing a PinPoint post.

A hand holding a phone outdoors with the Bauhaus post on screen.

A grid of Instagram posts for PinPoint in navy, red and cream.

See it on Behance

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