Esraa Mashady
All work

Cosmetics brand identity

Leafera

A cosmetics brand where a woman’s face and a leaf share one line.

Year
2026
Markets
Egypt, UAE and Saudi Arabia
Work
Logo, colour, packaging
The Leafera mark, a woman’s face drawn in one line beside a dark green leaf, over pink blossoms.

The brand

Leafera is a modern cosmetics brand built on enhancing natural beauty with gentle, nature-inspired products. It’s based in Egypt, the UAE and Saudi Arabia, and made for women who value natural beauty, self-care and elegance.

The idea

A delicate female face joined to organic, leaf-shaped forms, so softness and nature hold each other in balance.

Line and colour

Clean line art keeps the mark simple and elegant. Deep green and soft pink stand for calm, femininity and natural skincare.

What it says

True beauty begins naturally and shines effortlessly.

Colours

  • #BCD1CA
  • #DE3695
  • #2A483E
  • #F1A2CF
The logo on pink, sage and light pink grounds, above the four brand colours.
A green tote bag in a wheat field, next to pink and white tubes with the Leafera mark.
A pink tube on pink fabric and a white shopping bag among green leaves.
A pump bottle, a dropper and a tube in pale green and white, each with the mark.

See it on Behance

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